Apple

WWDC25: Apple’s Playing a Different Game

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June 16, 2025
WWDC25: Apple’s Playing a Different Game

Before WWDC, Bloomberg said Apple’s AI efforts need to “catch up to leaders like OpenAI and Google.”

Apple's AI Strategy

·
January 26, 2025
Apple's AI Strategy

Apple is the best company to bring about mass adoption of AI-enabled experiences — should they rise to the occasion. Let’s study why Apple can win, what hurdles they must overcome, and possible next steps.