Arm's Journey to Value-Based Pricing

Overcoming pricing strategy missteps

This article examines the shortcomings of Arm's legacy pricing strategy and the merits of its revamped approach.

This is Chipstrat’s inaugural Arm article, so we’ll start with a quick company overview for newcomers. If you’re already familiar with the company, feel free to skip ahead a few paragraphs.

Arm

What do iPhones, Ring doorbells, Rivian’s second-generation platform, Meta Raybans, Google Nest Speakers, and Microsoft Surface Pro X have in common?

Arm.

Arm is inside popular consumer devices from every major brand.

Consumer Products

I swear, every consumer product I dig into these days is built on top of Arm. 

I made that graphic above by just looking around my house for inspiration. 

• Macbook I’m typing this on? ✅

• Ring doorbell? ✅

• Amazon Kindle? ✅

• My kids’ iPads? ✅

• Samsung Smart TV? ✅

• Rivian in my driveway? Just kidding. 

What about the minivan in my driveway with full-length scratches along the sides from my kids “drawing” on it with rocks? (This is why we can’t have nice things.) 🤷🏻 No ide…